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Lennar Homes was established in year 1954 in Miami Florida area. It is now one of the biggest home builder in United States . As per the recent SEC filing there total revenue of Lennar Homes was $13.867 Billion after Pulte Homes and D.R. Horton. In year 2005 they have sold about 42,359 homes which was more than 17% jump from their last year 2004 sales.
Recently Lennar Homes has been ranked at 161 in FORTUNE 500 list. Their major quality is to reduce to construction cost and optimize their sales force and sales technique to get higher sales. They don't believe upon price holding but their major focus is to reduce the cost and prop up the home sales.
In Dallas Fort Worth area Lennar do the business with three different names "Lennar", "NuHome" and "Village". They have divided these branches to maintain and unify their product line to reduce the cost and maintain the quality in their product line.
As their marketing approach is little bit pessimistic means "hold less sell fast", So there is a better chance of price negotiation than any other builder. Lennar quality is that they will try to sell their communities very fast, so you will have a better chance not to compete with your builder, in case you need to sell out your home, if need arises. This is one of the major requirements when real estate market slowly turning towards "Buyers Market".
Lennar claims rate has gone down very sharply in last 1-2 years from their previous year claims. Their claims rate against total sales volume is higher because they perform strict accounting procedure in case of warranty claims and they also go at a great length to satisfy the customer.
Lennar is having one of the biggest market shares among middle class families. They offer quite a good floor plan with lots of basic standard features. So if you are trying to buy or in market to buy a new home, then it is worth to go and look at their offerings. Some of their communities is really have high potential for a high appreciation. Call us @ for detail.
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